"Three-body problem" in sets of values
On the shifting orbits of universal, personal, and professional values.
Engineering leadership consulting focused on scaling platforms, teams, and culture for growth.
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After 25+ years in technology, I offer my experience as a technology executive and fractional VP/CTO helping high-growth companies scale their engineering organisations, platforms, and cloud infrastructure. I’ve led engineering organisations through hyper-growth, transformation, and “this really shouldn’t be down” moments, turning chaos into scalable platforms, sane processes, and teams that actually enjoy shipping.
Today, I lead engineering at Redcare Pharmacy, where 170+ engineers keep Europe’s largest e-pharmacy running across eRX, webshop, apps, payments, and multi-country operations. My focus areas include platform engineering, SRE and observability, cost and performance optimisation, and engineering leadership coaching.
Before this, I was CTO at Codility, steering the company through a market downturn, a refinancing, and a tech transformation—simultaneously increasing release velocity and keeping customer satisfaction above 95%. I also cut AWS costs by 45% in four months, which confused enough people that I had to assure them nothing important had been unplugged. Acting as interim Head of Product, I helped teams ship more in one quarter than they had in the previous year. Turns out clarity, discovery, and outcome focus work wonders.
Before that, I built and scaled platform, infrastructure, SRE, and quality organizations at companies like Getir, HelloFresh, and RSA Security. From turning infrastructure into a self-service developer platform, to reducing MTTR below 40 minutes, to saving hundreds of thousands per month in cloud costs, the theme has been consistent: make systems robust, teams effective, and investments in technology actually pay off.
My philosophy is straightforward: engineering is a strategic asset, not a cost center. Great teams outperform great processes. And the job of technology leadership is to create clarity, remove noise, and build organizations capable of solving tomorrow’s problems – not just firefighting today’s.
If you’re dealing with scale, complexity, legacy platforms, or organizational growing pains – and you’re looking for someone who will bring experience, challenge your assumptions, and stay focused on outcomes – we should talk. I’m particularly interested in collaborations around platform strategy, org design, engineering excellence, and making technology a genuine competitive advantage rather than an expensive liability.
Redcare Pharmacy, Berlin
Codility, Berlin
Getir, Berlin
HelloFresh SE, Berlin
RSA Security (Dell Company), Israel
Executive-level technology strategy and CTO advisory for CEOs, founders, and boards. Align product, engineering, and platform investments, define pragmatic roadmaps, and build engineering leadership capable of scaling the business.
Design and leadership of platform engineering, SRE, and observability organisations. From developer platforms and self-service infrastructure to incident response and reliability, ship faster without breaking everything.
Cloud cost optimisation consulting grounded in real-world experience cutting AWS spend while improving performance. Reduce waste, modernise infrastructure, and keep systems reliable under growth.
Engineering org design, engineering leadership coaching, and process modernisation. Build organisations that can sustain hyper-growth: clear ownership, resilient teams, and pragmatic processes.
1:1 engineering leadership coaching, mentoring for new managers, and coaching on technical interviewing. Support for candidates and teams preparing for engineering leadership and CTO roles.
On the shifting orbits of universal, personal, and professional values.
On the realities, tradeoffs, and leverage of first-line management.
Why teams get implementation wrong even when the idea is right.
On building product and engineering edge in unsexy domains.
On why first-line leaders quietly decide whether change sticks.
Inertia, viscosity, and what it really takes to make change move.
I partner with CEOs, founders, and technology leaders who need pragmatic engineering leadership, fractional VP/CTO, or platform engineering consulting support. If you’re dealing with scale, complexity, legacy platforms, or organisational growing pains, we’re likely a fit.
I work with high-growth technology and product companies that need engineering leadership consulting, fractional CTO support, or help scaling their platform engineering and SRE capabilities.
Typical engagements focus on clarifying technology strategy, fixing delivery and reliability issues, building platform engineering and observability practices, and redesigning engineering organisations for scale.
Yes. Most work is delivered remotely through CTO advisory sessions, workshops with engineering leadership teams, and structured coaching for managers and tech leads.
Interested in advisory, consulting, or speaking engagements? Reach out.