Technology Executive & Engineering Leader
Board-level technology leader with 25+ years guiding engineering organizations through scale, transformation, and operational resilience across Europe, Israel, and the U.S.
Focus Areas
Technology strategy, platform engineering, quality transformation, incident management, and sustainable delivery practices.
Experience
Executive leadership across scale-ups and global enterprises, translating business ambition into measurable engineering outcomes.

- Leading 200+ engineers across eRX, WebShop, Apps, Payments, and multi-country operations.
- Introduced platform engineering, observability, and incident management to improve resilience.
- Defined engineering excellence standards and shifted quality ownership to product teams.

- Raised CSAT above 95% and achieved Elite DORA performance.
- Increased release throughput dramatically while navigating refinancing and reorganization.
- Reduced AWS costs by 45% in four months without compromising stability.

- Led platform, core engineering, QA, corporate IT, and standards for 140+ engineers.
- Shifted to self-service platform model; optimized infrastructure spend by $300K+ per month.
- Chaired technical standards and supported PCI-DSS readiness.

- Built and scaled SRE, release engineering, and platform capabilities globally.
- Brought MTTD below 30s and MTTR below 40m; improved developer NPS from 30 to 70.
- Earlier as Director of QA: established modern automation frameworks and lean quality practices.

- Led quality engineering for Fraud & Risk Intelligence across on-prem, private cloud, and Azure products.
- Operated in high-trust, security-critical environments where reliability was central to customer value.
Companies
I have partnered with industry leaders and high-growth scale-ups across e-commerce, developer tools, security, and enterprise software.
Education & Languages
Hebrew (native), Russian (native), English (full professional), German (conversational).
Writing
I write about engineering leadership, technology strategy, and building resilient organizations at scale.
Contact
Open to board-level and senior technology leadership roles, advisory work, and transformation mandates.